Blackwall® is a digital security company protecting online businesses from the threat of automated bots. The name was derived from the world of cyberpunk and refers to the fictional concept of the Blackwall — a virtual fortification separating the realm of humans from the realm of artificial intelligence.
The identity was built on the idea of shifting walls or panels suggesting movement reminiscent of a siren or a scanner. The symbol embodies the idea of filtering out intruders by incorporating three turning panels that symbolize closing doors or server stacks disappearing in the distance. The angled geometry of the symbol informs the shape of the typography, icons and background patterns. It also lays the foundation for the visual element that acts as a framing device for images and text throughout the identity.
Scope
Naming
Visual Identity
Brand Portal
Website
Merch
Event
Collaborators
Renée Robinson Strömberg
